How to protect your ideas and your brand

How to protect your ideas and your brand A while ago I noticed someone was using my photos without my prior notice. This article will be dedicated at some of the new ways in which people are attempting to take the intellectual property of their competitors. How you...

We can help save the planet! Ecological Design Thinking.

We can help save the planet! Ecological Design Thinking. Last week I was working on a project for a client who is active in the ‘green’ sector, a nonprofit organisation. I was asked to make a packaging that would be ecologically responsible. This project made me...

The client is always right, or isn’t he?

The client is always right, or isn’t he? We’ve heard it all; the client is always right, the customer is King. Every freelance designer has experienced that after presenting your great design, the customer wants something totally different and wishes to...

Advertising is dead, long live advertising!

Advertising is dead, long live advertising! The changing landscape Crushed cars on street corners to advertise a movie; students getting paid to tattoo a certain brand logo on their body; nude girls walking in streets to advertise a cloth brand. Should we think that...

Winning those design awards

Winning those design awards After winning my latest design award I would like to share a small guide that will help everybody getting an understanding on how to start winning design awards. First of all, don’t think it’s impossible to win a design award. If you think...

About branding and why it matters

About branding and why it matters The words brand and branding are used around freely by all sorts of people in all different contexts and all sorts of meanings. So what exactly is a brand? Let’s talk about brand. A brand is a set of associations that a person makes...